Our Focus

Health and well-being are the heart of TogoRun’s practice. We combine our deep capabilities, wide experience, and industry knowledge to deliver award-winning programs in markets around the world. With TogoRun’s insight and guidance, clients reach their key audiences with messages that resonate, inspire, and drive action.

Specialties

Pharmaceutical / Biotechnology

Few industries have had as significant an impact on the modern world as the biotechnology and pharmaceutical sectors. TogoRun is proud to be a part of this story.

From product launches to medical education, clinical trial reporting to public health awareness campaigns, we’ve been in the thick of it and have been recognized by our peers for our trailblazing work.

With expertise that spans disease areas, such as: cardiology, dermatology, endocrinology, gastroenterology, hematology, immunology, neurology, oncology and orphan diseases, our team has decades of global, regional, and local experience. We work closely with our clients to identify their unique untold story, translate it for their target audiences, and ensure that story resonates across nationalities and time zones.

Health Technology & Devices

We are on the threshold of a transformative period for healthcare technology around the world. Advances in information technology, nanotechnology, robotics, and other disciplines are changing healthcare for consumers and providers alike.

We are actively participating in the new era of the “quantified self.” Millions of consumers worldwide will increasingly monitor their health in real-time. And this data will enable healthcare providers to better coordinate care, improve outcomes, and reduce costs. We will see new modes of treatment and new business and operational models.

With tremendous opportunities ahead, innovators will also face challenges in the marketplace and in the halls of government. How do you tell your untold story? How do you lead the world onto a new path?

TogoRun is an experienced leader in healthcare communications, marketing, and public affairs. We know how to navigate and conquer new territory. Equally as important, we recognize that cutting-edge solutions and services often need to break new ground to communicate their vision. We can help you develop groundbreaking programs that make all the difference.

Beauty & Medical Aesthetics

TogoRun team members have been revolutionizing the beauty landscape for more than a decade, helping to establish the medical aesthetics field through the mainstreaming of BOTOX® Cosmetic and the introduction and marketing of leading brands such as JUVÉDERM®, LATISSE®, PREVAGE®, Liposonix®, Clear + Brilliant®, Fraxel® and Thermage®. We not only understand how to market these types of brands, we also understand how to successfully navigate the complexities of the medical aesthetics regulatory environment. And we understand the connections between beauty and well-being and how these connections open up new opportunities for innovative communications programs that can distinguish a brand in a market that still has room for exponential growth.

Through this understanding and our deep connections to key media, influencers and medical experts, we amplify the value of our clients’ brands, build brand momentum and ultimately convert consumers into lifetime brand advocates.

We also marry our understanding of the science behind brands with macro- and micro- trends to create new markets and meet the demands sophisticated and socially-savvy consumers. We helped create the explosive K-beauty market through our long-standing work on LANEIGE, blazed new trails for L’Oréal Paris by creating the multi-award winning “It’s That Worth it” Campaign with the Melanoma Research Foundation, and differentiated OBAGI as a leader in not only global skincare but in diversity and inclusion through another multi-award winning campaign called SKINCLUSION. We can’t wait to work with you on your beautiful untold story and create a sensation in the market!

Non-Profit / Foundations

Health-related foundations and non-profits must disrupt the status quo and push the envelope to improve the lives of others. TogoRun helps make it happen.

We work with organizations to develop compelling untold stories and communications programs that resonate with opinion leaders, elected officials, the media and the diverse communities they serve. We also help these organizations make connections with corporate supporters who share common goals.

TogoRun leaders have worked with some of the largest and most impactful foundations in the world, including leading communications efforts for national programs supported by the Robert Wood Johnson Foundation and the W. K. Kellogg Foundation. Additionally, our team has helped establish and expand community-based health delivery organizations, such as the Children’s Health Fund and Mission Plasticos, and we have helped establish Pure Earth as the leading voice on disease-causing pollution around the world. We consider ourselves a mission-based agency and stand ready to align ourselves to the goals of our foundation and non-profit partners.

Provider / Payer

Hospitals and healthcare providers are at the heart of our health and well-being. They assemble teams of healthcare professionals, invest in leading technologies, and coordinate care across facilities. Hospitals and healthcare providers, whether publicly or privately funded, do more than just deliver care to individuals, they help nurture whole communities.

TogoRun helps hospitals and healthcare providers address a range of communications and regulatory challenges that arise in this dynamic sector. We understand patients, science and medicine, and the way policies and perceptions impact them. With deep ties to reporters across all media, we know the kinds of stories and anecdotes that resonate, the issues and policies that impact healthcare delivery, and the importance of demonstrating success with data.

We’ve worked with clients large and small – from multi-country and multi-state hospital systems to regional facilities and single-site institutions. We’ve helped healthcare providers establish their thought leadership, communicate their community value, raise funds, and demonstrate their commitment to improving healthcare outcomes.

Public Affairs

Every day, government officials make decisions that impact how businesses operate and succeed. In the case of healthcare – whether you’re a pharmaceutical innovator, a device manufacturer or an insurance organization – government regulation, procurement and funding can have an enormous impact on your ability to thrive.

Legislative and regulatory bodies are in a state of profound flux, constantly creating new challenges for a broad range of pharmaceutical, biotech and medical device products. TogoRun’s seasoned team has political know-how and a proven track record in navigating clients through this highly-regulated healthcare environment. We blend law and communications counsel on a broad range of legislative and regulatory issues across the entire product lifecycle, focusing on supporting appropriate legislation, securing approvals, managing issues, and ensuring compliance.

Our seasoned staff is skilled in waging and winning public affairs battles. Our staff has assisted countless entities with legislative and regulatory issues, reputation management, and public policy campaigns at the federal, state, and local levels. Our extensive government affairs experience, combined with strategic, communications, and mobilization capabilities, enables our clients to succeed, whether in Washington, D.C., Brussels or beyond.

Offerings

Advertising & Activation

  • Brand Integrations & Product Placement
  • Cause Marketing & Strategic Philanthropy
  • Celebrity Retention & Leveraging Programs
  • Creative Strategy & Execution
  • Demographics Analysis & Research
  • Multi-channel Marketing
  • Native
  • New Product Launches
  • Original Content Creation
  • Retail Marketing
  • Sponsorship Negotiations & Activation
  • Strategic Partnerships
  • Virtual and In-Person Event Management
  • Word of Mouth Marketing

Branding & Positioning

  • Brand Ideas & Strategy
  • Brand Planning
  • Corporate Identity
  • Corporate Social Responsibility
  • Internal Communications
  • Mission and Values Development
  • Positioning Workshops
  • Start Up Strategy and Amplification

Digital Strategy

  • Analytics & Insights
  • Brand Integrations & Product Placement
  • Digital Branding
  • Digital Planning
  • Digital Design
  • Mobile Marketing
  • Online Advertising
  • Outdoor Digital & Installations
  • Social Media Content & Community Management

Issues & Crisis Management

  • Issue Tracking & Mapping
  • Reputation Management

Marketing Communications

  • Analytics, Research & Insights
  • Brand Life Cycle Communications
  • CRM
  • Data Communications
  • Influencer Mapping

Media & Public Relations

  • Advocacy Relations
  • C-Suite Leadership Initiatives
  • Consumer Programming
  • Grassroots Advocacy
  • Investor Strategy and Relations
  • Media & Message Training
  • Measurement & Monitoring
  • Media Relations
  • Message Development
  • Public Affairs/Health Policy