Obagi Medical sought a unique platform to distinguish its products and leadership in a highly competitive global market.
Obagi is the only company to test its products across all skin colors on the Fitzpatrick Skin Spectrum. Amplifying the company’s inherent support of diversity, TogoRun created and launched the Obagi SKINCLUSION campaign: A global awareness initiative celebrating diversity and inclusion, featuring ambassador, actor, producer and activist, Priyanka Chopra Jonas.
The campaign brought to light the prescient societal issue of unconscious bias, and was bolstered by a partnership with Project Implicit and the International Cultural Diversity Organization. For the SKINCLUSION campaign, TogoRun:
+2.3 BILLION impressions
95 original placements in print, online and broadcast (~42% top-tier)
~25% of placements mention product
+2M total campaign video views online (Anthem & Why I Choose Obagi via YouTube, Facebook, Twitter and IGTV)
~300% Physician Finder on Obagi.com
67.3K visits to SKINCLUSION.com in one month
+33% increase in Project Implicit online bias tests in first week
TWO 2019 PRNEWS AGENCY ELITE AWARDS
TWO 2019 PRSA-LA PRISM AWARDS
TWO WINS FOR OBAGI PRESIDENT JAIME CASTLE